One thing about SEO that is really exciting but also difficult is how quickly things change. When I took three months of maternity leave in 2014, I returned to Seer to learn that Google had rolled out the Pigeon update to improve local search results. Google had started giving preference to https sites and Google Authorship was discontinued. I felt like I had been gone for a year!Because we are in such a hectic industry, it is important to stay on top of trends and keep your SEO skills and knowledge up to date. Keeping up to date with the SEO industry can also help create new job opportunities in the future, make the return to work smoother, and increase your confidence and motivation.So, if you are hoping to learn SEO or take it to the next level to keep your skills up to date, Seer has compiled this list of free or cheap SEO resources.For beginners in SEOTechnical referencingData and automationGet your Google certificationsStay logged inTake advantage of online learning platforms Virtual career consultationseer icon bookSEO fundamentals for beginnersIf you are a recent graduate or have just completed an internship and want to continue building a solid foundation, here are some things you can do: Read and learn SEO 101 guidesPrice:
FreeSeveral SEO authorities have published comprehensive SEO 101 guides that cover everything from how search engines work and keyword research, technical SEO, measurement, and more.Here are some of our favorite picks: Moz's beginner's guide to SEOSEO for Beginners: An Introduction to SEO Basics from the Search Engine Log Search Engine Land SEO GuideHelp a friend, family member or nonprofit with their website Price: FreeDo you know someone who runs a small online business, or even a blog, who might need SEO help? Is there a nonprofit organization with a cause that you support that could use your help for organic performance? Offer to help them optimize their site for free.Research the keywords and optimize their title tags, meta descriptions, and page content. Identify gaps in the content and come up with new pages, if necessary.If it's a local business, make sure their Google My Business listings are accurate and optimized. There are a lot of things you can do without having advanced technical SEO skills.That said…robot indicator lightLearn technical SEOHere's what you can do to improve your technical SEO skills. Please note that you will need a website to 'train in' for most of these, so if you don't have a friend or family member ready to be your guinea pig, you can start. yours !Learn Google Search ConsolePrice: FreeSearch Console is a service from Google that helps SEOs and site owners monitor and troubleshoot a website's appearance in search results. It's free, easy to set up, and it's one of the most important tools you can have in your SEO technical arsenal.