There is no content marketing without content. It is essential to the success of your online business. Content helps drive traffic to your site by making you recognizable to search engines, helps people connect with you, and most importantly, it drives sales. In short, you can never have enough good content. Yet constantly creating new content is both costly and time-consuming. Overall, the investment is worth it. But there's one thing that's quite frustrating about the content we write for our blogs and websites: it's one and it's done. For all the time spent creating blog content for SEO, it would be nice if we could do more than just post it and wait for it to drop down the list, to be forgotten.
forever. It is true that reposting the same content is bad practice. You'll look lazy to your readers and search engines will start to think you're no longer original and relevant. But you don't need to repost your content to get the most out of it. There are quite a few things you can do that will allow you to use the effort you put into creating it in the first place. Consider the following ways to keep old content working. 1. Refresh it When you load a piece of content onto your website, remember that in some ways you are freezing time. Whatever you create will reflect your goals and your audience's understanding at that particular time. But you and your business are constantly changing and growing. One way to use your old content is to go through it and optimize it for what you now.
know about your business. This is especially true for converting content. As you progress, you'll learn more about what works for your audience and what doesn't. And while you don't want to repeat yourself over and over again, you want your content to be as effective as possible in driving sales and conversions. Review what you have on your site and change the wording, tone, style, and voice to reflect what you now know about your audience. This way, you don't have to create new content, but you can make the most of what you've already created in the form of better conversions and sales. 2. Update it We all want our content to be as scalable as possible. In a perfect world.