As much as we'd all like to believe, pay-per-click advertising isn't a magic bullet - it's advertising. While we can determine ideal keyword targets and optimize your web traffic over time, there's still the important aspect of your site and whether Fax List it turns users into customers. If you're wondering why the hell your ad isn't generating activity, even though it's generating relevant traffic, it's time to take a hard look at your site's conversion funnel with these 9 questions.
Do my users know they've reached the right place? When someone enters a search query for the first time and clicks on your ad, where will they land? Choosing the perfect landing page is a big part of where your PPC management or SEO company should Fax List focus their efforts – however, the content of your landing page is up to you. Keep in mind that the user is probably skimming through the page, not necessarily reading every word. So include relevant keywords to let them know they've reached the exact page they're looking for. Also, be sure to include a balanced mix of photos and content, so the page is clean, well-designed, and welcoming.
Can users easily navigate my site? I don't know about you, but I'm not about to give my credit card information to some faceless company. I want to know who I work with and find out more about what they offer before I go. Even if you direct users directly to Fax List the page they are looking for - i.e. a specific product page for a particular item - you should assume that they may want to explore your site before committing. to become a customer. It could be beneficial if you allow them to easily add other products to their cart. To build customer loyalty and improve user experience, make it easy and intuitive for users to navigate your site. Include standard, well-organized navigation on every page with categories that make sense. If you have a lot of products, organize them into subcategories for easier navigation.