Editor's Guide: Recently, Meituan launched the "Meituan Circle", which focuses on local group buying special deals, and provides users with high-quality, high-discount products for Meituan to eat, drink, and play through social e-commerce channels. Xi'an Station has launched buy email list products and entered the stage of formal operation, and achieved good results. The author of this article will analyze this and hope it will help you.At the beginning of November, Meituan Festival Club was born frequently, and announced on November 2 that the number of registered users in the capital city of Xi'an exceeded 500,000 23 hours after the opening of the city. On November 19, "Meituan Festival Club" officially changed its name to "Meituan Circle".At present, Meituan Circle Xi'an Station has launched products and entered the stage of formal operation.
It is said that it has convened an army of 2 million pushers in 3 days. In just 12 hours, Wallace Burger, one of the merchants who settled in, sold nearly 30,000 orders, and the sales volume up to 800,000 yuan.This means that Meituan will ignite the war in the field of local life social e-commerce, and another giant will join the local life social e-commerce war.1. What is Meituan Circle?"Meituan Circle", formerly known as "Meituan Festival Club", is a new project launched by Meituan, positioned as a "specialized version of Meituan". As a food, drink and play sharing platform, it mainly focuses on local group purchase special discount services, and provides users with high-quality and highly discounted Meituan food, drink and play products through social e-commerce channels.
The platform operation model is to aggregate product promotion information and push it to local users in the form of articles through the local Meituan Circle WeChat official account, and embed the "Meituan Circle Circle" spike platform in the local Meituan buy email list Circle WeChat official account. You can make a jump purchase by scanning the code in the text or clicking on the applet.The main promotion method is social sharing based on talents, which is almost the same as the model of Lianlian peripheral travel.The project is open to the public on an invitation-only basis, and the first batch of pilot projects will be carried out in Xi'an.