Under the new crown epidemic, the key to online interactive marketing to help brands build a sense of trust is to seize the opportunity to interact with customers and potential customers, understand customers’ thoughts through subtle ways, and let customers spontaneously participate in interactive exchanges. As the epidemic is gradually coming to an end, the state has text message service begun to vigorously introduce various policies to promote the national economic recovery, issuing consumer coupons, helping various e-commerce platforms to issue "tens of billions of subsidies", and holding the "May 5th Shopping Festival". The epidemic has accelerated the transformation of domestic consumers' lifestyles, and online living and consumption methods such as "cloud shopping", "cloud service" and "cloud office",
which had flourished before the epidemic, have been accepted by more people. At the same time, due to local concerns about crowd gathering activities, the traditional exhibition and roadshow marketing model has been limited, and the traffic of offline stores has also been reduced compared to before the epidemic. For brands, interaction with consumers online is particularly important. So, under such special circumstances, how should brands attract consumers' attention and gain their trust and goodwill? Before entering the next new normal, brands need to be clear about two things: In the post-pandemic period, which marketing model is more appropriate? How much to budget?
When consumers still have concerns about the epidemic, can brands find suitable marketing points to attract their attention? The answers to the above questions will be different for each brand in different industries, but the one thing that remains the same is the establishment of Brand Authenticity . 01 Brand reliability Brand Authenticity, also known as brand authenticity, is text message service composed of Reliable, Respectful, and Realistic. A survey of 3,004 respondents conducted by the Social Survey Center of China Youth Daily in March 2020 showed that "cloud office", "cloud learning", "cloud shopping" and "cloud spring appreciation" are the most experienced In the "Cloud Life" project, 86.8% of the respondents felt that living a "cloud life" was more fulfilling than ever. 65.9% of the respondents believe that "cloud life" will accelerate the transformation of people's consumption habits from offline to online. For most young people, "cloud life" is no longer a rare thing.