According to Xiao Daye, a native of the video account, the threshold for advertising promotion and knowledge payment is high, and live broadcast rewards are not a long-term and lasting way to monetize. Only bringing goods is the way with the lowest threshold and can bring value to fans. Although Weimeng and Youzan have different entry points, in essence, they are both trying to find a new mode of traffic operation in the stock era. The difference is that Weimeng realizes the new business model in the stock era by directly empowering the B side, while Youzan realizes the new business model in the stock era by empowering small Bs.
Through Weimeng and Youzan, we can see that players in the stock era have begun to shift their focus from the acquisition of traffic to the transformation and operation of stock traffic. Through this phenomenon, we can see some new clues and trends in the development of the stock era. 1. In the stock era, involution is the norm If we see the era of traffic as an era of constantly expanding self-boundary, then in the era of stock, involution will be the norm. From this perspective, involution is an inevitable product of the development of the Internet industry to a certain stage. In such an era of involution, all players in it should think more about how to break this balance in new ways. Finding new ways to develop based on existing traffic has become an important topic for every player to think about.