In the past year or so, news media have often reported that community leaders in some first-tier cities can earn 100,000 or even hundreds of thousands of yuan per month. This also made the community leader a member of the "high-paying profession" for a while, but now it seems that this is just "the times create heroes". "At the beginning of the epidemic, the residents in the community did not go out, and there was a demand for group buying of fresh food and daily necessities, so there was the emergence of individual group leaders." Recalling that he first joined the ranks of group leaders and lived in a large community in Huangbeiling, Shenzhen Chen Manni (pseudonym) is still full of nostalgia.
Ten Huiyi has set off the ebb of community group buying again, and the individual head of the group has started the "disappearance" mode At the beginning of April last year, she invited nearly 1,000 residents in the community in just one day by sweeping the building, and registered the group buying platform she joined. Perhaps it was because community residents began to recognize the group buying model under the epidemic. Many start-ups and Internet giants rushed to the track. In just a few months, the price war for community group buying started in full swing, and the head of the group began to welcome The snatch contest. "At that time, it was very simple to promote new products. As long as the product prices on the platform were low and the discounts were strong, the head of the group could quickly persuade residents to register on the platform."
Although she found that consumers who were converted through discounts (subsidies) had no loyalty, but , a steady stream of new users added, still creating a high income for her in the second half of last year. But just like Ayun, starting from April and May this year, she also noticed a sharp drop in the number of orders and a big decline in her income. After communicating with the nearby community and the head of the same platform, everyone also reported similar problems. As for the reason, Chen Manni analyzed that it was related to the "lack of fresh blood" on the platform caused by external competition and market adjustments a few months ago. "In order to attract users to place orders, many platforms will offer exclusive discounts for newcomers. However, after enjoying the subsidies for newcomers, some consumers no longer place orders, but continue to switch to new group buying platforms and continue to enjoy newcomer discounts. "At the same time, since almost everyone in her community has registered with the relevant group buying platform, it is very difficult to develop new users. Without the support of "fresh blood", the order volume will naturally continue to decline.