There are two types of customer acquisition strategies for small and medium-sized SaaS companies—the rich and the interesting. It's easy to understand the rich with a giant background/not bad money, just ask the father of the gold master to ask for channels and traffic, or to smash advertisements like crazy. Although I will also complain that this transformation is not good-looking, and there will be various problems in after-sales acceptance, but if you have money, you can do whatever you want. Interesting faction is more interesting. 3,000 yuan to recruit an intern to reprint the public account every day is a vain attempt to do content marketing; or to make a poster and get a coupon, and treat yourself as a Pinduoduo in the field of corporate services. The construction of customer acquisition channels is a process of slow work and meticulous work. There are long-term and short-term channels, and there are paid and free channels. After all, you are not Aobai, so you can’t have both. Small Bulk SMS Service and medium-sized SaaS enterprise promotion strategy and customer acquisition So, how do small and medium-sized SaaS companies choose customer acquisition channels? The author has sorted it out, hoping to provide some suggestions for you who have just entered the industry or have just taken over new products, and play a role in attracting some ideas. If you have a better way, please share in the comments. 1. Dilemmas and challenges of customer acquisition for small and medium-sized SaaS companies Lu Xun said: Unfortunate companies all have the same tight budget, but happy companies have their own channels. Small and medium-sized SaaS enterprise promotion strategy and customer acquisition The primary task of small and medium-sized enterprises is to polish their products, but at the same time, they should also start thinking about how to establish an effective customer acquisition channel suitable for their own products to help enterprises solve the problem of survival. Less money, more work, and lack of resources are the three major difficulties for small and medium-sized SaaS companies to promote and acquire customers. A stable lead channel, a stable lead conversion rate, and finally ensuring a stable income are the three major challenges for small and medium-sized SaaS companies.