In the social field, you can only touch the fish in muddy waters Understanding Tencent's attitude towards traffic also understands Tencent's blocking logic. As the overlord in the field of social and traffic, it has always been challenged in the field of social and traffic. Tencent was not aggressive enough after WeChat, and was considered by some to have "no dreams". However, we would like to say that it is not an all-powerful overlord that is a good overlord. "Otherwise, this field will not be able to do it." An entrepreneur in the industry agreed with this. Especially if you want to make achievements in the social field, it is impossible not to have an intersection with Tencent. Opponents in a relatively weak position will adopt the wolf pack strategy, that is, release multiple apps to fight together. The purpose is to cover up apps that are truly lethal, but once they grow explosively, they are difficult to block.
Therefore, in addition to the blockade, Tencent itself is also actively exploring various social interactions. On the surface, it is exploring social opportunities, but in fact it is preparing in advance. In the last two months at the end of 2019, Tencent released 7 social apps in a row, including Maohu, Qingchat, Echo, Youji, Friends, Huanyu and Dengyu. There are social apps for acquaintances and strangers, as well as anonymous social apps. And "Friends" is also considered to be the return of "Friends Network". At the same time, Tencent also used “Deng Yu Dating” for the first time to regain the same function as “Drift Bottle”, and in early 2019, Ma Huateng claimed: “Anonymous social Phone Number List networking with negative energy is clearly opposed, and there is nothing to say.” But it is not easy to move back to the side that you oppose. Because on the social battlefield, there are many people staring at Tencent.
For example, Ali's obsession with social networking is quite awe-inspiring. In the first week of 2020, Ali's singing barrage app "Whale Ming" and photo sharing app "Pushpin" surfaced one after another. Previously, the playing and singing app "Singing Duck" and the Hanfu app "Gu Tao" have also been online for several months. In the field of campus social networking, Ali also launched "Real Like Me", JD.com launched "Pear Ooh", and ByteDance acquired "Biu Campus". "Renren" also returned, and Sohu also became a fox friend, as well as ZAO, which was once hot. Especially like "Real is like me", Ali made full use of the traffic brought by the hammer of "Dingding" to send "Real is like me" into the circle. At the beginning of February, Dingding was extremely popular due to remote work and online teaching. Not only did the number of registrations increase smoothly by as much as 50 million, but it also spread explosively among young people.