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Md Delwar Hossain
Mar 30, 2022
In General Discussions
What logo and branding trends are going to define 2017? Today, we’re gazing into the future at nine popular logo trends. From simplification to unique typography to animation, these are what we’re predicting will be hot in the new year. >> Check out the newest logo design trends roundup here The best logo trends for 2017 — Broken letters Form simplification Cropping special database Simple color palettes Photographic textures Geometry Hand-drawn Pattern & repetition Moving parts 1. Broken letters — Stencils? Spray paint? Not quite. In 2017 we can expect designers to take broken letterforms far beyond their utilitarian nature. via Pentagram via Fable broken-1 via Bond via Saffron via Bravo by Terry Bogard by bo_rad Take the Scala logo, for example. Scala is a fund advisory business which advertises their ability to elevate businesses. Designers at the branding agency Bond ran with special database the idea of elevation by “breaking” the letter A in Scala and introducing a rising diagonal line. The broken letter trend doesn’t (and won’t) stop there. Pentagram breaks the letter “O” in Open View to visually communicate openness, and Bravo uses broken letterforms in the Fuzzie logo to hint at stitching along the seams of a teddy bear. Form simplification — There are messy people, and there are clean people. We love both, but if logo and branding trends are any indication, it’s time to make room for cleanliness. via Pentagram via Experimental Jetset via Triboro via DesignStudio In the recent Mastercard and airbnb rebrands, visually busy logos were exchanged for streamlined, simple designs. In addition to rebrands, simplification is showing up in new logos. Take, for example, the extremely minimal and special database spacious branding for The Athens Recorder or Labor’s neatly organized logo and packaging. 3. Cropping — One of the famous teachings of renowned graphic designer Paul Rand was to ask ourselves.
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Md Delwar Hossain

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